La Prensa de Houston, founded in 2001, is a weekly publication in Spanish committed to provide international, national and local advertisers with the best medium to reach spanish-speaking consumers in the Houston metropolitan and suburban areas with a circulation of 106,000 copies weekly and more than 4,000 points of distribution.
Talented professionals use state-of-the-art resources to create every issue with a balanced content of news, reports, business information and entertainment for the entire family. This provides our advertisers with the best way to inform consumers of their products and services.
La Prensa de Houston is proud to report only a 2% return and a 98% absorption rate on the 106,000 copies distributed weekly (verified circulation).
Houston is the third largest Hispanic market in the United States with a buying power of $17 billion dollars.
Over the next 18 years, consumer spending by Hispanics is expected to grow at a rate of 11 percent a year while the national growth rate is expected to increase 6 percent a year.
La Prensa de Houston has established a large base of readers and is well positioned and recognized within the community.